
Thursday Apr 24, 2025
Why $47K in Bad Ads Made Roger Wakefield a Marketing Master for Trades
Welcome back to Market Movers: Building Brands and Links with Linkifi!
Your backstage pass to building brands through SEO, digital PR, and entrepreneurial creativity. Hosted by Nick Biggs and Chris Panteli of Linkifi.
This episode features Roger Wakefield, a master plumber turned marketing and media force. With over 40 years in the trades, Roger built a successful plumbing business and then took social media by storm, growing the largest plumbing YouTube channel in the world. He now helps tradespeople level up their businesses through digital tools, SEO, and AI-driven strategies.
Key Talking Points:
š§ $47K Lost on Bad MarketingāThen He Took Over
Roger shares how traditional marketing firms failed him and why learning video, SEO, and content changed everything.
š¹ Why Plumbers (and You) Need to Be on Video
Even small, local companies can crush it on social. Roger explains how a simple clip about helping "Ms. Johnson" can go viralāand generate calls.
š From Cold Calls to SEO Authority
Discover how Roger became Googleās go-to āplumberā by turning every job into searchable content that ranks and converts.
š§ AI in the Plumbing Industry? Absolutely.
Leak detection, predictive maintenance, training automation, and smart home integrationsāAI is already changing plumbing. Roger breaks it all down.
šæ Why Smart Homes = Big Future for Plumbers
Plumbing isnāt just pipes anymore. Roger explains how voice-controlled showers, smart valves, and app-connected appliances are the futureāand why you should care.
š„ Use YouTube to Feed Every Channel
Record one job, upload to YouTube, then slice it for Facebook, TikTok, LinkedIn, InstagramāRoger's repurposing strategy is a masterclass in multi-platform visibility.
Quotes from Roger Wakefield:
āWhen you grow the largest plumbing YouTube channel in the world, you can just sayāsearch āplumbing.ā Youāll find me.ā
āIf youāre a plumber and youāre not making videos, youāre missing a goldmine. Social media builds trust faster than any ad.ā
āSmart home technology is here. If youāre not learning it, youāll be left behind.ā
āAI wonāt replace plumbersābut plumbers using AI will outpace those who donāt.ā
āDonāt teach facts. Tell stories. Thatās what gets shared, remembered, and booked.ā
Takeaways & Strategy Highlights:
ā
Make Videos About Real Jobs
Record what you're already doing. Focus on real storiesāhelping a neighbor, solving a problemāand build trust at scale.
ā
Repurpose for Every Platform
Shoot one long video on YouTube. Slice it into short-form content for TikTok, Facebook, and Instagram. One job = endless content.
ā
Dominate Local SEO with Specifics
Post content like āSlab Leak in Saxie, Texasāāand dominate that search term. Google loves hyperlocal context.
ā
Use AI as a Business Brain
From performance tracking to predicting busy seasons, AI can help you optimize pricing, inventory, and staffing.
ā
Build a Google Knowledge Panel
Search yourself. If you donāt show up, start creating mediaāblogs, videos, interviewsāto own your brand authority online.
About Roger Wakefield:
Roger Wakefield is a licensed master plumber and founder of the largest plumbing YouTube channel in the world. After getting ripped off by marketing agencies, Roger took control of his own lead generationālearning YouTube, SEO, and social media to make his phone ring. Today, he teaches tradespeople how to grow their business with content, branding, and emerging tech like AI and smart homes.
š§ YouTube: Roger Wakefield
š„ Connect on LinkedIn
š” Watch and learn more at rogerwakefield.com
š Build Your Brand with Real Links
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
š https://calendly.com/linkifi/pr
š Connect with your hosts:
š Chris Panteli on LinkedIn
š Nick Biggs on LinkedIn
š§ Listen to more Market Movers episodes:
š https://marketmoverspod.com
#TradesMarketing #PlumbingSEO #AIinTrades #SmartHomePlumbing #ContentMarketing #MarketMoversPodcast #Linkifi #RogerWakefield
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