12 hours ago
From 10–15 Cases a Month to 2 a Day: Lee Rudin’s Get Rude Growth Playbook
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Lee Rudin, founder of Rudin Law and the force behind the Get Rude brand, to explore how bold positioning can turn a local personal injury firm into something people actually remember. Lee shares how he moved from defense litigation into plaintiff injury law, developed the Stop Being Polite, Get Rude identity, and used podcasts, conferences, referrals, digital marketing, community relationships, AI, and offline visibility to grow from roughly 10–15 cases a month to as many as two cases a day.
Key Talking Points
✅ From Defense Lawyer to Firm Founder. Lee began as a defense litigator before gradually building a plaintiff injury practice inside an existing firm. When the economics and direction of that work no longer aligned with his firm, he decided to launch Rudin Law.
✅ Why Plaintiff Work Changed the Equation. Lee saw how successful cases generated referrals from clients, their families, friends, and communities. That created an organic growth engine while allowing him to work directly with people during difficult moments in their lives.
✅ How Get Rude Was Born. Rudin Law initially used the phrase Put the Work In, but once Lee stopped representing insurance companies, he developed the much stronger Stop Being Polite, Get Rude positioning.
✅ A Brand That Captures the Client’s Emotion. Personal injury clients often arrive angry and frustrated with insurers. Get Rude communicates that the firm understands that frustration and is willing to push back on the client’s behalf without simply building a brand around being obnoxious.
✅ Podcasts Became a Content and Authority Engine. One podcast appearance can generate 10, 15, or 20 clips for social media while simultaneously building Lee’s reputation as an expert.
✅ How One Podcast Created a Butterfly Effect. A podcast placement led Lee to the Personal Injury Mastermind Podcast, which led to a speaking opportunity, which then generated more conferences, relationships, referrals, and a broader national reputation.
✅ Relationships Helped Accelerate Case Growth. Alongside organic referrals and digital advertising, Lee credits relationships built through conferences, LinkedIn, podcasts, and the wider legal community as a major contributor to the firm’s growth.
✅ From 10–15 Cases a Month to Two a Day. Lee says Rudin Law moved from roughly 10 to 15 new cases per month to around one per day, before reaching approximately two cases per day during one recent month.
✅ Win Both the Digital and Analog Worlds. Lee likes the idea of a marketing barbell: build a powerful online presence while also showing up physically through events, community involvement, coffees, sponsorships, and real-world relationships.
✅ Run the Firm Like Someone Might Buy It. With private equity and larger national firms moving into the legal industry, Lee believes firms should understand their numbers, document processes, create repeatable training, and operate as though acquisition could eventually be an option.
✅ AI Should Be Treated Like an Employee. Lee uses AI across areas such as medical chronologies, billing summaries, docket analysis, and workflow efficiency, but argues that it needs clear instructions, supervision, and human judgment.
✅ Systems Make Scale Possible. Rudin Law is building documented training and processes inside tools such as Notion so new employees can understand how the firm works and become productive without everything depending on Lee personally.
Notable Quotes & Moments
📌 “Stop being polite. Get rude.”
📌 “It’s not be rude, it’s get rude. But if we have to be rude, we can and we will.”
📌 “I can really draw a direct line to podcasting, to speaking opportunities, to the national reputation.”
📌 “You can move like a speedboat and not like a Titanic.”
📌 “Pay it forward. You do things without the expectation that you’re going to get anything back, and you’ll probably get something back.”
📌 “We were on a case-a-day pace, and then we had two a day last month.”
📌 “Build your business as if someone would want to acquire it.”
📌 “You have to treat AI like you would treat any new employee.”
About Lee Rudin
Lee Rudin is the founder of Rudin Law, a New Orleans-based personal injury firm built around the memorable Get Rude brand.
After beginning his career in defense litigation, Lee developed a growing plaintiff injury practice before launching his own firm in 2023. Since then, he has combined referrals, digital advertising, community involvement, podcasts, speaking engagements, personal branding, relationships, and operational systems to rapidly expand the firm's reach and caseload.
🔗 Lee Rudin on LinkedIn: https://www.linkedin.com/in/leerudin/
🔗 Rudin Law / Get Rude: https://getrude.com
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👋 Connect with your hosts:
👉 Chris Panteli on LinkedIn: https://www.linkedin.com/in/chris-panteli/
👉 Nick Biggs on LinkedIn: https://www.linkedin.com/in/nick--biggs/
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