$100K/Month Agency, AI Agents & SEO Experiments: SEO Jesus on What’s Working Now

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we’re joined by Stewart Vickers, better known as SEO Jesus, an SEO entrepreneur, agency owner, author and investor. Stewart breaks down what still works in SEO, how AI search is changing brand visibility, why YouTube and on-page fundamentals matter more than many marketers realize, and how he is using Claude Code, agentic workflows, Facebook Ads and automated content systems to push his agency and experiments forward.

 

Key Talking Points

✅ How SEO Jesus Was Born. Stewart never planned the nickname. After years of strangers comparing his long-haired look to Jesus, the SEO community started calling him SEO Jesus, and eventually he leaned into it and secured the domain.

✅ Discovering SEO Through Affiliate Marketing. Stewart began as a writer before building niche affiliate sites and realizing that fulfilling existing search demand was far more powerful than trying to manufacture attention.

✅ Generating £50K a Month From a Few Articles. While working at an insurance company, Stewart used highly targeted content to rank for underserved insurance terms, eventually generating around £50,000 per month in revenue from roughly three articles.

✅ SEO Has Changed, but Search Demand Hasn’t. Whether users discover a business through Google, ChatGPT or another platform, Stewart says the core opportunity remains the same: understand what people want and get your product or service in front of them.

✅ AI Search Is Bringing SEO Back to Fundamentals. Stewart’s testing suggests some of the biggest wins come from classic on-page optimization, clearly stating services, locations, credentials, reviews, awards and other information that AI systems actively search for.

✅ YouTube Is a Major AI Visibility Opportunity. Stewart says his testing has shown YouTube to be particularly influential for Google AI Overviews, creating another route for brands to occupy search results beyond traditional web pages.

✅ Personal Branding Is Easy Mode. Stewart originally believed businesses should avoid being too dependent on a founder’s personal brand. After launching his YouTube presence, he changed his mind after seeing how much easier recognition, authority and opportunities became.

✅ Facebook Ads Still Work, but the Game Has Changed. After experimenting heavily with AI-generated creative, Stewart damaged a previously effective ad account. His best-performing campaigns have since returned to simpler messaging focused directly on business outcomes.

✅ Protect What Is Already Working. Stewart recommends separating experimental creatives from winning campaigns. With Meta’s newer systems, a poor test can negatively affect performance far beyond that individual ad.

✅ Build Systems Around the Entire Customer Journey. Stewart combines Facebook Ads, email and SMS follow-ups, sales calls, recorded transcripts and client data to create a more connected acquisition and onboarding system.

✅ Agentic Workflows Are Transforming His Agency. Using Claude Code, virtual servers, Cloudflare and custom databases, Stewart is building systems that capture client requirements, automate reporting, manage approvals and feed information across marketing and delivery workflows.

✅ Experimentation Is Part of the Strategy. From fully automated YouTube channels to AI influencers and e-commerce projects, Stewart deliberately tests new ideas because even failed experiments can create workflows, content and lessons that strengthen the core agency.

 

Notable Quotes & Moments

📌 “You’ve got to find what people already want, what they’re already buying and searching for, and rank for that.”

📌 “Don’t try and create demand. You want to fulfill existing demand.”

📌 “As soon as I did YouTube, it was just easy mode.”

📌 “Whatever you think your best ad is, you’re probably right.”

📌 “It’s amazing how many marketers hate marketing.”

 

About Stewart Vickers

Stewart Vickers, also known as SEO Jesus, is an SEO entrepreneur, agency owner, author and investor who has built agencies, affiliate properties and digital assets across search and performance marketing.

After beginning his career as a writer, Stewart moved into affiliate SEO, insurance marketing and eventually entrepreneurship. Today, he combines traditional SEO fundamentals with AI search optimization, paid acquisition, personal branding, automation and increasingly sophisticated agentic workflows.

🔗 LInkedIn: linkedin.com/in/🙏stewart-vickers-6068a4b5 

🔗 SEO Jesus: https://seojesus.com

🔗 LLM Jesus: https://llmjesus.com

 

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call

👋 Connect with your hosts:

👉 Chris Panteli on LinkedIn: https://www.linkedin.com/in/chris-panteli/

👉 Nick Biggs on LinkedIn: https://www.linkedin.com/in/nick--biggs/

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