Market Movers: Building Brands & Links with Linkifi

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Meredith Fogle — top-producing Maryland team leader of The Meredith Fogle Team at The List Realty, host of So You Wanna Be a Real Estate Agent, creator of the Make My Listing Famous system, and author of Farming for Real Estate Agents. Meredith breaks down how she’s built a nearly all-organic business through hyperlocal geo farming, community-first marketing, and smart automation.
 
Key Talking Points
✅ Hyperlocal GeoFarming — How to select, cultivate, and dominate a geographic farm with real community relationships (not just postcards) ✅ 99% Organic, 0% Paid Leads — Why relationships beat low-intent paid leads and how to create conversations that convert ✅ Make My Listing Famous — A full-funnel listing promo system (print, AI video, email, signage, in-window features, virtual tours) that markets the home and your brand ✅ Viral Listing System — Turn one listing into 1+ new listing and 3 buyers via a launch flywheel and mega open house cadence ✅ Seller Sneak Preview — The neighbors-only, party-style preview (wine/cheese or food truck) that wins future listings on the block ✅ Email that Works — Build & segment lists; write USP-driven, problem-solving emails; tell stories; funnel to website/value offers ✅ Community > Everything — Events, sponsorships (show up in person), hyperlocal blogging, and lead capture at scale (e.g., Oktoberfest raffle) ✅ AI & Ops — Newsletter and seller-update drafting, voice-note → workflow automation, AI sales manager surfacing CRM opportunities + scripts, 30-second CMA tool
 
Quotes from Meredith Fogle
📢 “Paid leads are low intent. If you spend the same energy building relationships, you’ll get a far better return.” 📢 “A listing is your storefront. Leverage one sign into many conversations—and many transactions.” 📢 “Neighbors aren’t ‘nosy’—they’re future sellers. Invite them first, and wow them.” 📢 “If your marketing tells a clear story, sellers see themselves in it—and call you.” 📢 “AI won’t replace the human connection, but it can supercharge your systems and speed.”
 
Actionable Insights
 
🌱 GeoFarm Playbook
Define a tight geographic farm and be visibly present: volunteer, sponsor, host, and show up in person.
Postcards can help—but they’re not the farm. Proximity and presence are.
Publish hyperlocal content (community pages, neighborhood FAQs, market snapshots).
 
🎉 Viral Listing Launch
Run a three-day mega open house anchored by a Seller Sneak Preview the night before (handwritten invites + call + email; add wine/cheese or a food truck).
Treat the event as a brand showcase: neighbors experience your process and become your next pipeline.
Standardize a launch flywheel: coming-soon → launch weekend → follow-up sequences → concierge seller service → past-client/neighbor nurture.
 
🎥 Make My Listing Famous (Omni-Channel)
Combine print (brochures, postcards, window displays) with digital (AI videos, email campaigns, virtual tours).
Every asset should market the listing and your brand (consistency in USP, offers, and calls-to-action).
 
📬 Email List That Converts
Capture at open houses, community events (raffles), and via online home valuation pages.
Segment (downsizers, move-up, past clients, buyers) and speak to problems each cohort faces.
Use storytelling + testimonials; add “read more” links for SEO and value assets for deeper nurture.
 
🏘️ Community & Events
Plan quarterly anchors (e.g., Oktoberfest booth) with lead capture and memorable giveaways.
Follow up fast: thank-you email + relevant resource → add to cohort nurture sequence.
 
🤖 AI & Systems (Meredith’s Stack Ideas)
Voice notes → transcription → tasking: auto-fill workflows, draft listing descriptions, caption photos, schedule vendors.
AI Sales Manager: scans CRM daily to surface top opportunities, drafts personalized reach-out scripts/emails, references last notes, suggests next-step resources.
Instant CMA: internal tool produces a 30-second comp packet to speed seller touchpoints.
 
🔎 AI Discoverability
Ensure you’re present where LLMs pull context: authoritative listicles, local citations, social profiles, and rich on-site content.
Offer clear USP language on-page so models can summarize you accurately.
 
About Meredith Fogle
Meredith Fogle leads The Meredith Fogle Team at The List Realty (serving DC, Maryland & Virginia). She’s the author of Farming for Real Estate Agents, host of So You Wanna Be a Real Estate Agent, and a Tom Ferry real estate business coach. Meredith is known for hyperlocal geo farming, her Make My Listing Famous marketing engine, and a viral listing process that turns one listing into many.
📬 Connect with Meredith: • Book: Farming for Real Estate Agents • Podcast: So You Wanna Be a Real Estate Agent • LinkedIn: https://www.linkedin.com/in/mfoglekentlands/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Peter Roter — a no-BS technical SEO & enterprise strategist who’s scaled results at HUB International, BuySellAds, YouTube, and Analog Devices by blending sharp execution with APIs, automations, and custom GPTs. We dig into how AI crawlers actually work, what to let them see, and how to turn LLMs into a viable discovery channel.
 
Key Talking Points
✅ What AI Bots Want — ChatGPT/Perplexity bots summarize and build understanding (vs. classic navigators); they’re often crawling more than Googlebot ✅ Let Them In—With Guardrails — You want LLM bots for future traffic, but constrain crawl paths (robots.txt, routing) and monitor logs to avoid overload ✅ JS & Rendering Choices — LLMs struggle with client-side JS; favor SSR/Prerender (or static HTML/Markdown) so your primary content is in the source ✅ Overlap with SEO — LLM visibility skews to brand mentions, co-citation, consensus; think Reddit, social profiles, and authoritative listicles ✅ Schema: Nice-to-Have — Helpful for rich results; mixed evidence for LLMs. Don’t expect markup alone to move needles ✅ Cloudflare Controls — Sites can block AIO usage or explore monetization paths; expect uneven compliance across bots ✅ Measuring Reality — No clean LLM “rankings”; track direct traffic, sales calls, and “How did you hear about us?” to attribute lift ✅ Enterprise Truth — Best practice ≠ shipped; success = buy-in, explainers, repeatable workflows (not hacks)
 
Quotes from Peter Roter
📢 “You definitely want LLM bots on your site—the traffic source will grow. Just make sure they crawl the right paths.” 📢 “Most wins come from mentions and consensus—where people see you cited next to category leaders.” 📢 “If your strategy relies on algorithm quirks, you’re on a ticking time bomb. Build brand and do real marketing.” 📢 “LLM visibility is messy to track. Treat it like podcasting—invest, then watch direct traffic and pipeline.”
 
Actionable Insights
 
🧭 Crawl & Render Hygiene
Ensure primary content is HTML-visible (SSR/prerender if you use React/SPA).
Use robots.txt to keep bots out of non-content areas (cart, filters, faceted junk) but allow key content paths.
Watch server logs for AI bot volume; throttle only if infra strains.
 
🧠 LLM Discovery Playbook
Seed consensus: secure inclusion in trusted listicles, refresh social profiles, and add useful Reddit contributions.
On-page, state your USP plainly (headlines, first paragraph). LLMs reward clarity they can summarize.
For recency-sensitive topics, publish hyper-specific, dated explainer pages and update visibly.
 
🔗 Brand Signals > Tricks
Pursue co-citation: get referenced alongside category leaders (panels, roundups, partner content).
Keep ORM tight: monitor and shape how you’re described across the web; fold customer language (reviews, call notes, Reddit) into copy.
 
🧾 Schema & Structure
Maintain core schema (Org, Product/Service, Article) for SERP enhancements and machine clarity; don’t rely on it alone for LLM wins.
Provide sitemaps and clean IA; LLMs still benefit from traditional structure.
 
📊 Measurement That Matters
Expect answer variance across sessions—don’t “rank-track” LLMs like Google.
Instrument sales to log research tools used (ChatGPT/Perplexity/Google).
Report blended impact via direct traffic trend, qualified demo/call volume, and attributed revenue.
 
About Peter Roter
Peter Roter is a technical SEO and enterprise strategist who’s driven outcomes at HUB International, BuySellAds, YouTube, and Analog Devices. He builds modern search workflows with APIs, automations, and custom GPTs, focusing on sustainable visibility across Google and LLMs.
📬 Connect with Peter: LinkedIn — Peter Roter · https://www.peterrotaseo.com/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Karl Kangur — entrepreneur, affiliate operator, Director of Marketing at Smash Digital, and co-organizer of SEO Estonia and Chiang Mai SEO. Karl’s been in the trenches for 16 years (started at 12), built and exited authority sites, and now blends AI-era SEO, editorial link building, and conference-driven deal flow.
 
Key Talking Points
✅ Conferences > Talks — The content is valuable, but the real ROI is networking; shorter 20-min talks, more structured connection time ✅ AI-Era SEO — Understand how LLMs work (training data vs. live search), then optimize for both: training corpora and Bing/Google sources ✅ Poisoning (Legally) the Well — Get in Common Crawl, saturate the web with consistent answers/brand associations, and seed consensus ✅ AIO vs. LLMs — Google AI Overviews pull from Google; ChatGPT leans on training data + Bing; Perplexity often mirrors Google more ✅ Links Still Rule — On-page and content are finite games; links are the scalable tiebreaker—focus on powerful editorial links ✅ Power > Pixel-Perfect Relevance — DR 70+ editorial placements beat DR 30 niche posts; create contextual relevance with credible examples ✅ Outbound Penalties Are the Quiet Killer — “Sell-a-link” sites lose trust (links stop counting), so profiles crumble on spam updates ✅ Track Reality, Not Vanity — LLM visibility is messy; watch direct traffic, sales calls, and “How did you hear about us?” notes
 
Quotes from Karl Kangur
📢 “We’re not married to tactics—we’re hackers of algorithms. AI just gave us a new playground.” 📢 “If Google’s fought spam for 30 years and still misses, imagine how early LLMs are.” 📢 “A DR 70 editorial link can beat ten ‘relevant’ DR 30s. Power is the tiebreaker.” 📢 “Conferences changed my life—one conversation can be a six-figure swing.” 📢 “AI is a language model—feed it the language you want it to repeat.”
 
Actionable Insights
 
🤖 LLM Visibility (What to Do Now)
Train the model: Ensure your brand/pages are crawled by Common Crawl; publish consistent, repeated statements you want LLMs to parrot.
Own the sources: Place listicles/citations on high-authority sites that Bing/Google commonly surface—stack multiple aligned sources.
Write AI-readable answers: Restate the query and answer directly in the first sentence; layer E-E-A-T proof immediately after.
 
🔗 Links That Still Move Needles
Prioritize editorial links on DR 70–90 publications; create relevance via use-cases, examples, and data (not just exact-match niches).
Expect “buy-a-link” domains to degrade over time via unnatural outbound link penalties—don’t anchor your profile to them.
Fill the real bottleneck: often it’s authority, not micro-relevance or anchors.
 
📈 Measure What Matters
LLM rankings vary by session & persona; use manual spot checks for directional insight, but report on direct traffic, booked calls, and revenue.
Bake in sales-op questions (“Which tool did you use to research us? ChatGPT? Perplexity? Google?”) and log this consistently.
 
🎤 Conference Strategy (How to Win the Room)
Treat talks as icebreakers; the deal flow is in the bars & hallways.
You’re not the only introvert—open with simple prompts (“What are you building? What’s working?”).
Pro tip for Chiang Mai: mornings have meetups; evenings have secrets—pace yourself (yes, there are ginger shots, IV drips, espresso martinis).
 
Karl’s Playbook Highlights
AI Optimization: Seed training data (Common Crawl), then target the sources LLMs cite (Bing/Google top pages) with aligned listicles and citations.
Editorial Link Building: Place clients as examples in CRO/marketing pieces on big pubs (e.g., “best testimonial layout” → brand mention + link + context).
All-Channel Wins: One placement can be LLM-cited, rank on Google, pass authority, and drive referral traffic—optimize for overlap.
 
About Karl Kangur
Karl Kangur is an entrepreneur, affiliate operator, and Director of Marketing at Smash Digital. He co-runs SEO Estonia and Chiang Mai SEO, and focuses on AI-era search strategy, editorial link acquisition, and conference ecosystems that compound relationships into revenue.
🎟 LinkedIn: https://www.linkedin.com/in/kangurkarl/ 🎟 SEO Estonia: http://seostoney.com 🎟 Chiang Mai SEO: https://chiangmaiseoconference.com/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Nick Loper — founder of Side Hustle Nation and host of The Side Hustle Show (~700 episodes). Nick shares a decade+ of patterns from thousands of stories: what still works, what AI can’t replace, and how to go from first $1k to meaningful freedom.
 
Key Talking Points
✅ From Amazon-Everything to Real-World Moats — The shift from Kindle/FBA/Merch/Influencer to local services, value-add directories, and UGC that brands pay for ✅ Recurring > One-Off — The $180/mo website model (templates + a 2-year term) and other subscription playbooks that print margin ✅ Simple Services, Superior Ops — Cleaning, window/pressure washing, consignment: answer fast, quote clearly, re-book—and you’ll win ✅ Directories That Outlive AI — “Near me” sites that layer useful filters/data over Maps; local, niche, and defensible ✅ UGC as a Retainer Business — Short, hooky brand videos (followers optional); shift to $3–5k/mo retainers for predictable content ✅ AI as a Power Tool — Use it for editing passes, B-roll pulls, SOPs, code scaffolding—keep humans for claims, compliance, and taste ✅ Experimenter Mindset — Take step 1, ship, get feedback; tomorrow looks like today unless you act
 
Quotes from Nick Loper
📢 “I built the show I wanted to hear—skip the theory, show me the steps.” 📢 “If I don’t do anything, tomorrow looks like today—that didn’t sit well with me.” 📢 “Local services win by being the better administrator—pick up the phone, follow up, re-book.” 📢 “Directories still work—if you add utility beyond a list.” 📢 “AI is a power tool, not autopilot—use it to accelerate, keep humans in the loop.”
 
Actionable Insights
 
🚀 Recurring Revenue Playbooks
Flip project work to monthly packages (web builds, maintenance, reporting). Breakeven in 1–2 months, margin thereafter.
Add 2-year terms + reduced “maintenance-only” pricing after the term to lock in LTV.
 
🏠 Local Service Edge
Win on speed & certainty: answer within minutes, give transparent pricing windows, and ask, “Want me to book the next visit now?”
Build “neighbor virality”: before/afters, yard signs, leave-behind offers, and a referral bonus for houses on the same street.
 
🗺️ Directories That Rank & Convert
Start one city × one niche; add 3–5 filters the user actually needs (availability, price bands, specialties).
Enrich with phone/email CTAs, FAQs, mini guides, and a short comparison grid.
 
🎬 UGC That Brands Buy
Create 5–10 spec videos for products you already use; pitch 10 brands with a retainer (2–4 videos/month) vs. one-offs.
They don’t need your following—they need on-brand creative for their ads/social.
 
🤖 AI in Your Workflow (Guardrails On)
Podcast/video: first-pass trims, summaries, B-roll suggestions; human final cut.
Content: outlines, angle ideation, drafts; human fact checks and tone.
Ops: draft SOPs, client emails, proposal shells; lock down sensitive data.
 
🧠 Mindset & Momentum
Adopt test-and-tune: ship a tiny offer, gather signal, iterate.
Track leading indicators (response time, quotes sent, trials booked) as much as revenue.
 
Side Hustle Examples Nick Highlighted
$100k/mo Web Studio via low-friction monthly website packages (niche + templates + fast edits)
Unconventional Rentals: portable hot tubs/saunas with simple logistics and visible, seasonal demand
Teaching → Agency: video-game classes scaled into a multi-instructor business
Mobile Notary / Loan Signing: low barrier, rides financing/refi waves
Amazon Influencer: 25–50 evergreen product videos → ongoing micro-payouts
 
Nick’s Short List (If He Had a Free Weekend)
Near-Me Directories (AI-resistant, scalable once templated)
Pressure Washing (cheap gear, fast ROI, “neighbor virality”)
 
About Nick Loper
Nick Loper is the founder of Side Hustle Nation and host of The Side Hustle Show. For 12+ years he’s curated the most practical side-hustle playbooks on earth—favoring repeatable systems, recurring revenue, and AI-resilient businesses—helping millions earn their first $1k and beyond.
📬 Connect with Nick: Side Hustle Nation FB Group → sidehustlenation.com/fb🎧 Podcast & Web: https://www.sidehustlenation.com/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.
 
Key Talking Points
✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe ✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers ✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine ✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community ✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses) ✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand ✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable ✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow
 
Quotes from Kasra Dash
📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.” 📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.” 📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.” 📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.” 📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”
 
Actionable Insights
🚀 Brand & Distribution
Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show.
If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.
 
🤝 Influencer Partnerships That Work
Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results.
Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.
 
📬 Email Hygiene
Ditch giveaways/free-gadget lead magnets; they create low-intent lists.
Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.
 
🎤 Conference Strategy
Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence.
Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.
 
🤖 AI in SEO (with Guardrails)
Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions).
Experiment with AI avatars for scale, but human-review everything strategic or sensitive.
Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.
 
🧪 Site & CRO
Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship.
Let AI draft; let humans decide what stands.
 
About Kasra Dash
Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning.
📬 Connect with Kasra: kasradash.com · LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.
 
Key Talking Points
✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access ✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech ✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot) ✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings ✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen ✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders ✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors ✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising
 
Quotes from Dr. Junaid Hussain
📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.” 📢 “For clinics, Google and your bio still win—people want to know who will treat them.” 📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.” 📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”
 
Actionable Insights
🧭 For Health-Tech Founders
Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots.
Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront.
Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons.
Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.
 
🏥 For Private Clinics
Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX.
Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows.
Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops.
Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.
 
🧪 For Clinicians Exploring AI
Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated.
Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first.
Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.
 
About Dr. Junaid Hussain
Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology.
📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Vlad Podoliako, Founder & CEO of Belkins and Folderly. Over the last decade he’s grown Belkins into a 300-person B2B acquisition agency serving mid-market and enterprise brands across the U.S., reinvesting profits to launch ~15 companies across SalesTech and MarTech. Vlad advises and invests widely in GTM, email deliverability, and revenue operations.
 
Key Talking Points
✅ Belkins Playbook — Orchestrating email, cold calls, ads, content, LinkedIn/X and more to drive B2B pipeline at scale ✅ AI ≠ Job Killer — How AI became a force multiplier (call analysis, follow-ups, scoring, ops automation) vs. a replacement ✅ Personalization is Baseline — Why single-channel personalization is table stakes and omnichannel (email + LinkedIn + phone + ads + events) wins ✅ The New Role: GTM Engineer — Part PM, part SDR/BDR, part marketing ops, and part AI wrangler who stitches channels and models together ✅ Deliverability Matters — Tightening mailbox rules created the email deliverability engineer and made marketing more technical than ever ✅ Voice Agents Reality Check — Great for B2C receptions/admin, not for enterprise sales (legality, trust, uncanny valley) ✅ AGI Timeline & Compute Limits — Why the hype is early; practical advances likely over 5–10 years, not months ✅ Model Mix Over Model Monogamy — Use Claude for coding/prototyping, Gemini for decks/knowledge work, ChatGPT for general tasks; don’t rely on one ✅ Search Habit Shift — Buyers increasingly ask LLMs over clicking “10 blue links”; ads will follow attention into AI surfaces
 
Quotes from Vlad Podoliako 
📢 “AI didn’t replace our teams—it made them more effective and cost-efficient.” 📢 “Personalization is default now. The edge is omnichannel orchestration, not a clever one-off email.” 📢 “Enterprise sales won’t be closed by bots anytime soon. People buy from people.” 📢 “The future GTM hire is a Go-To-Market Engineer—someone who can connect channels, data, and AI models into one motion.”
 
Actionable Insights for Revenue Teams
🧩 Hire for Orchestration – Add a GTM Engineer who understands SDR workflows, marketing ops, deliverability, data, and AI tools (Claude/Gemini/ChatGPT) to bind channels into one playbook.
🎯 Personalize Omnichannel – Pair account-level insights with AI-assisted drafts, then human-edit for tone. Mirror the same narrative across email, LinkedIn, phone, ads, and field.
📬 Fortify Deliverability – Invest in domain/mailer hygiene, warmup, authentication, and reputation management. Treat deliverability engineering as core GTM infrastructure.
🤖 Automate the Right Jobs – Use AI for call analysis, scoring, follow-ups, voicemail triage, receptionist flows. Keep human sellers for discovery, objection handling, and complex deals.
🧠 Go Multi-Model – Standardize when to use Claude vs. Gemini vs. ChatGPT. Document prompts, approvals, and handoffs so AI augments, not derails, your motion.
📈 Measure Across the Journey – Track influence across channels (opens, replies, call connects, meeting show rate, stage conversion, pipeline $$). Optimize sequence + channel mix, not just emails.
 
About Vlad Podoliako 
Vlad Podoliako is Founder & CEO of Belkins (B2B acquisition agency) and Folderly. Over 10 years he’s grown Belkins to 300 employees worldwide, serving the U.S. mid-market and enterprise with full-funnel outbound and multi-channel demand. He has incubated ~15 companies across SalesTech and MarTech, and actively advises and invests in the space.
📬 Connect with Vlad: LinkedIn · https://www.vladsnewsletter.com/ 
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Virginia Chachati — UK-registered pharmacist, medical copywriter, and creator of Accessible Health Content. After moving to Germany in 2020, Virginia pivoted from community pharmacy to medical writing and video, working with the NHS, World Health Organization, and YouTube Health. She now teaches healthcare professionals and scientists how to craft credible, easy-to-understand health content that performs across search and social.
 
Key Talking Points
✅ From Pharmacy to Publishing — How a relocation sparked a career in medical writing & video (and a crash course in SEO)✅ E-E-A-T in Healthcare — Credentials, reviewer bios, review dates/expiry, and expert quotes aren’t optional anymore✅ Niche > Generic — Why ultra-specific topics (e.g., magnesium sulfate paste) beat “me-too” medical explainers✅ Site Architecture that Surfaces in LLMs — Clear headings (H1/H2/H3), bullets, citations, quote boxes, and structured content✅ SME Allocation — Don’t use “one doctor for everything”; assign topic-specialist clinicians for true authority✅ Channel Strategy — LinkedIn & YouTube are underutilized for health; TikTok is great for idea testing but has a short shelf life✅ Audience-Led Content — Use surveys/social listening to collect real questions; write for comprehension, not just compliance✅ AI in Health Content — Safe uses: ideation, gap finding, style training; always human fact-check and update
 
Quotes from Virginia Chachati
📢 “I hadn’t heard of SEO — then realized that’s how the internet works.”📢 “If your topic’s been answered 100 times, don’t do it again unless you can do it significantly better or with real experts.”📢 “Healthcare content needs review dates, credentials, and verifiable experts — that’s trust.”📢 “LinkedIn and YouTube build enduring visibility; Instagram and TikTok are more pay-to-win and short-lived.”
 
Actionable Insights for Health Brands
 
🧠 Lead with Expertise – Put author credentials, reviewer bios, and register links on every page. Create a clinician hub page showing all articles reviewed by each SME.
 
🧩 Go Narrow, Win Big – Target long-tail, high-intent questions your specialists can truly own. Publish deep, skimmable answers with citations and clear “when to see a doctor” guidance.
 
🏗️ Structure for Humans & LLMs – Use clean hierarchy (H1/H2/H3), bullets, Q&A sections, call-outs, and reference lists. Add review/expiry dates and update on a defined cadence.
 
🎥 Prioritize Durable Channels – YouTube: Fewer videos, higher quality. Chaptered, question-dense formats work. – LinkedIn: Consistent posts → outsized qualified leads in B2B health. – TikTok: Use for message testing and reach; keep it simple and conversational.
 
🗣️ Collect Real Questions – Survey your list and communities; build a backlog of patient-language queries. Quote real questions in your copy to increase relevance and retention.
 
🤖 Use AI Safely – Ideation, outline, style-tuning: yes. Medical facts, recommendations, and clinical nuance: human-authored and fact-checked only.
 
About Virginia Chachati
Virginia Chachati is a UK-registered pharmacist (GPhC) turned medical writer and video educator. She’s partnered with the NHS (appearing on the high-traffic hay fever page), WHO, and YouTube Health, and helped The London Clinic earn a UX award following a web overhaul. Through her community and courses, Virginia helps healthcare professionals and scientists create clear, compliant, and credible health content — with special focus on first aid and travel health/vaccines.
📬 Connect with Virginia.
Virginia Chachati's Website: https://virginiachachati.com/
Virginia Chachati's LinkedIn: https://www.linkedin.com/in/virginiachachati/
Virginia Chachati's Link tree: https://linktr.ee/virginiachachati
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we welcome Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast. Sam helps B2B SaaS teams turn websites into sales reps with bottom-funnel SEO and conversion-led design—focusing on “money keywords,” sales-ready content, and brand visibility where buyers actually research today (Google and LLMs).
 
Key Talking Points
✅ Back to Customer Research — Define ICP, industries, jobs-to-be-done, struggling moments, and incumbent vendors before touching keywords✅ Bottom-Funnel First — Build sales pages and listicles that address pain, evaluation criteria, and objections (not just traffic for traffic’s sake)✅ LLM-Ready Content — Control the narrative: own best-in-class pages, docs, and data; then earn off-site mentions (listicles, podcasts, niche media)✅ AI Overviews Reality — Expect impressions up, CTR down; optimize for mindshare and branded search while protecting bottom-funnel demand✅ Platforms That LLMs Cite — Prioritize your site, high-authority listicles, podcasts/transcripts, and (if you’ve got chops) Reddit✅ Structure Still Matters — Basics still win: clean IA, keyword-aligned H1/URL, schema, scannable sections, strong proof elements✅ Vibe-Coding vs. SaaS — DIY tools may replace internal workflows, but risk-averse buyers and compliance keep enterprise/mid-market with trusted vendors
 
Quotes from Sam Dunning
📢 “We build web pages that behave like sales reps—they know the problem, the stakes, and the proof.”📢 “LLMs make mindshare the metric: be everywhere your buyers research so your brand gets named when budgets open.”📢 “Control the narrative on your site, then earn the mentions—listicles, podcasts, niche press—so LLMs can’t ignore you.”📢 “Vibe-coding an app isn’t a go-to-market. Trust and risk still rule in B2B.”
 
Actionable Insights for B2B Marketers
🚀 Start with ICP & JTBD — Map industries, pains, vendor comparisons, and evaluation criteria; let that drive your content plan 🔎 Own the Money Pages — Build category + comparison + alternatives pages that answer exec-level questions and objections 🧱 Documentation & Data — Publish in-depth docs and original data; LLMs love clear artifacts they can cite 🗂️ Win the Listicles — Identify cited assets in your space; earn placements via value exchange, PR, and partnerships 🎙️ Podcast for Multipliers — Appear on niche shows to gain brand mentions, backlinks, transcripts, and demand—all in one move 📈 Measure Mindshare — Track share of voice, branded search, and direct/demo requests alongside non-brand trends ⚖️ Optimize for AIO — Monitor AI overview impact by intent; double down where click-through still happens (mid/bottom-funnel) 🧰 Be Pragmatic with AI — Use LLMs for briefs, QA, prompts, and sanity checks—but let customer insight set the strategy
 
About Sam Dunning
Sam Dunning is the founder of Breaking B2B, where he helps B2B SaaS teams drive pipeline with bottom-funnel SEO and conversion-led design. He hosts the Breaking B2B podcast, interviewing tech marketing leaders and sharing real-world experiments and playbooks.
📬 Connect with Sam on LinkedIn or book a call at BreakingB2B.com🎧 Podcast: Breaking B2B
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Adrian Pedraza, founder of California Homebuyer—a direct-to-seller real estate company specializing in distressed and probate properties across Southern California. Adrian runs a wholesale-first acquisitions shop (with the occasional flip when the numbers sing), leveraging public records, agent relationships, and SEO to source motivated sellers—while keeping the process empathetic, fast, and professional.
 
Key Talking Points
✅ Wholesale Over Hammers — Why Adrian focuses on contract assignments (wholesale) and only flips when the spread justifies the risk ✅ From Pocket Listings to Direct-to-Seller — Early wins via agent “pocket” listings, then a shift to off-market outreach (cold calls, mail) for deeper discounts ✅ Probate as a Power Niche — Tapping public probate filings for high-intent leads, with a 6–8 month average sales cycle and sensitive seller comms ✅ SEO That Still Converts — A lean site driving ~20% of deal flow with faster closing timelines vs. outbound (the other ~80%) ✅ Trust > Tactics — Be the pro: explain cash vs. list trade-offs; advise listing when it’s best for the seller to build long-term credibility ✅ Direct Mail 2.0 — Using QR codes to drive to the site, reinforce brand trust, and lift local SEO signals ✅ Data & AI — Experimenting with predictive seller data and even running early offer checks in ChatGPT—while keeping local street-level comps as the edge ✅ Market Pulse — Bigger operators, billboards, and buses: why the space is getting more professional and competitive
 
Quotes from Adrian Pedraza
📢 “I’m an acquisitions guy—mostly wholesale. If the numbers are right, we’ll flip, but I don’t swing hammers.” 📢 “Probate leads are motivated, but the conversion cycle is long. That’s where patience filters out the competition.” 📢 “When a cash offer doesn’t make sense, I’ll say it—go list with an agent. Trust beats a short-term win.” 📢 “SEO leads move faster. They’ve already picked you—they just want the offer and a clean process.”
 
Actionable Insights for Investors & Acquisitions Teams
🚀 Pick a Motive-Rich Niche — Probate delivers intent. Learn the filings, timelines, and required empathy. 🔍 Blend Inbound + Outbound — Pair local SEO (site + GMB) with probate calling and direct mail for dependable pipeline. 📱 Modernize Mailers — Add QR codes → landing pages → instant form fill → call-back within minutes. 🧭 Be a Guide, Not a Hawk — Always present the cash vs. list decision framework. Long-term reputation = more referrals. 🤖 Use AI as a Second Opinion — Sanity-check valuations in ChatGPT, but let local comps + street knowledge lead. 📈 Track Channel Velocity — SEO leads often close faster; outbound wins volume. Staff and forecast accordingly. 🧱 Build Moats with Professionalism — Branding, reviews, and a clear process separate you from “bandit sign” operators.
 
About Adrian Pedraza
Adrian Pedraza is a licensed real estate broker and the founder of California Homebuyer, a direct-to-seller acquisitions company buying distressed and probate properties across the Los Angeles metro and Southern California. With eight years in acquisitions (and a family lineage in real estate), Adrian specializes in fast, fair cash offers, clean assignments, and seller-first communication.
📬 Connect with Adrian / get an offer: thecaliforniahomebuyer.comConnect on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com