Market Movers: Building Brands & Links with Linkifi

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Adrian Pedraza, founder of California Homebuyer—a direct-to-seller real estate company specializing in distressed and probate properties across Southern California. Adrian runs a wholesale-first acquisitions shop (with the occasional flip when the numbers sing), leveraging public records, agent relationships, and SEO to source motivated sellers—while keeping the process empathetic, fast, and professional.
 
Key Talking Points
✅ Wholesale Over Hammers — Why Adrian focuses on contract assignments (wholesale) and only flips when the spread justifies the risk ✅ From Pocket Listings to Direct-to-Seller — Early wins via agent “pocket” listings, then a shift to off-market outreach (cold calls, mail) for deeper discounts ✅ Probate as a Power Niche — Tapping public probate filings for high-intent leads, with a 6–8 month average sales cycle and sensitive seller comms ✅ SEO That Still Converts — A lean site driving ~20% of deal flow with faster closing timelines vs. outbound (the other ~80%) ✅ Trust > Tactics — Be the pro: explain cash vs. list trade-offs; advise listing when it’s best for the seller to build long-term credibility ✅ Direct Mail 2.0 — Using QR codes to drive to the site, reinforce brand trust, and lift local SEO signals ✅ Data & AI — Experimenting with predictive seller data and even running early offer checks in ChatGPT—while keeping local street-level comps as the edge ✅ Market Pulse — Bigger operators, billboards, and buses: why the space is getting more professional and competitive
 
Quotes from Adrian Pedraza
📢 “I’m an acquisitions guy—mostly wholesale. If the numbers are right, we’ll flip, but I don’t swing hammers.” 📢 “Probate leads are motivated, but the conversion cycle is long. That’s where patience filters out the competition.” 📢 “When a cash offer doesn’t make sense, I’ll say it—go list with an agent. Trust beats a short-term win.” 📢 “SEO leads move faster. They’ve already picked you—they just want the offer and a clean process.”
 
Actionable Insights for Investors & Acquisitions Teams
🚀 Pick a Motive-Rich Niche — Probate delivers intent. Learn the filings, timelines, and required empathy. 🔍 Blend Inbound + Outbound — Pair local SEO (site + GMB) with probate calling and direct mail for dependable pipeline. 📱 Modernize Mailers — Add QR codes → landing pages → instant form fill → call-back within minutes. 🧭 Be a Guide, Not a Hawk — Always present the cash vs. list decision framework. Long-term reputation = more referrals. 🤖 Use AI as a Second Opinion — Sanity-check valuations in ChatGPT, but let local comps + street knowledge lead. 📈 Track Channel Velocity — SEO leads often close faster; outbound wins volume. Staff and forecast accordingly. 🧱 Build Moats with Professionalism — Branding, reviews, and a clear process separate you from “bandit sign” operators.
 
About Adrian Pedraza
Adrian Pedraza is a licensed real estate broker and the founder of California Homebuyer, a direct-to-seller acquisitions company buying distressed and probate properties across the Los Angeles metro and Southern California. With eight years in acquisitions (and a family lineage in real estate), Adrian specializes in fast, fair cash offers, clean assignments, and seller-first communication.
📬 Connect with Adrian / get an offer: thecaliforniahomebuyer.comConnect on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Jamie IF — ex-affiliate SEO turned SaaS founder/operator behind Answer Socrates, Endorsely, and AffiliateFinder.ai. After a $1.5M LOI fell apart during Google’s Helpful Content Update, Jamie rebuilt from the ground up, betting on AI-amplified engineering, data/network moats, and the convergence of affiliate, influencer, and referral channels.
 
Key Talking Points
✅ From HCU Wipeout to Real Marketing — Why losing “faceless” organic forced full-funnel chops (funnels, sales ops, multi-channel) ✅ Spend More on Engineering — How AI makes small teams ship harder problems faster (not a reason to cut dev) ✅ The Only Moats Left — Owned data and network effects beat code that anyone can clone ✅ Affiliate → Influencer → Referral — Hybrid CPM/CPA, EPC guarantees, TikTok Shop, and customer advocacy at scale ✅ Winning in LLM Results — Be omnipresent across clusters, use parasite placements, and build brand entities (schema, Wikidata) ✅ Close the Loop — Pipe CRM stages back to ad platforms so their AI optimizes for your actual revenue ✅ Design “Super-Pixels” — Why sweat-the-details UX separates products from weekend vibe-code clones ✅ Bootstrapped vs. Funded — Cash for offense, lean KPIs (one owner : one metric), and enterprise GTM reality ✅ What’s Next — Gains: an AI-assisted budgeting + cashback app (open banking, chat with your finances)
 
Quotes from Jamie IF
📢 “AI isn’t a reason to spend less on engineering — it’s a reason to spend more and win.” 📢 “The only durable SaaS moats left are data and network effects.” 📢 “Affiliate and influencer are converging. Today it’s guarantees + rev share, not pure CPA.” 📢 “To show in LLM answers, be everywhere across the topic — ranking #5 on many beats #1 on one.”
 
Actionable Insights for Listeners
🚀 Engineer First, AI-Powered — Use AI to 100× your devs, not replace them. Ship the hard stuff faster. 🔄 Measure What Matters — Assign one KPI per owner; pull the life-changing levers and let small fires burn. 🔍 Own the Cluster — Cover related intents, secure third-party list spots, and run parasite plays to lift LLM visibility. 🧱 Build Brand Entities — Reviews on G2/Capterra, Product Hunt, org/software schema, and Wikidata via press. 🤝 Hybrid Partnerships — Offer EPC guarantees or sponsor+CPA hybrids; activate customers as micro-creators. 🔁 CRM → Ads Feedback — Send MQL→SQL→Won back to Google/Meta so their AI hunts your best look-alikes. 🎨 Ship Super-Pixels — Micro-UX polish signals quality in an AI/clone era and boosts conversion.
 
About Jamie IF
Jamie IF is a SaaS founder and partnerships operator. After a post-HCU pivot from affiliate SEO, he now builds tools that help brands grow with search, creators, and performance partnerships.
AnswerSocrates.com — Keyword research & clustering
AffiliateFinder.ai — Find & recruit high-fit affiliates/creators (first 15 free)
Endorsely.com — Free affiliate tracking (connect Stripe)
Gains (coming soon) — AI budgeting + cashback app via open banking
📬 Connect with Jamie on LinkedIn 📝 Newsletter: increasing.com
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Fabrizio Ballarini, Head of Organic Growth at WISE (formerly TransferWise). Hired as SEO employee #1 back in 2015, Fabrizio has helped the fintech rocket from ≈20 K non-brand visits a month to multiple millions, handling everything from CMS builds to a high-stakes 2021 TransferWise → wise.com migration—without losing traffic.
 
Key Talking Points
✅ Building SEO from a Blank Slate – Why Fabrizio’s first 100 days focused on CMS architecture & in-house engineering firepower ✅ 12-Month Domain Switch Playbook – The phased, no-content-changes approach that kept billions in cross-border payments flowing ✅ Product-Led Page Generation – How WISE scales millions of long-tail pages with tech, not content farms ✅ Word-of-Mouth vs. Search – Balancing a referral-heavy growth engine with non-brand SEO expansion ✅ Surviving AI Overviews – Where WISE sees impact, why it’s monitoring rather than panicking, and how LLM-driven agents fit into future workflows ✅ International Rollouts – Launching localised sites & country calculators as WISE entered new markets ✅ Seasonality & Macro Shocks – How currency volatility and politics influence search demand in fintech
 
Quotes from Fabrizio Ballarini
📢 “In 2015 we had brand traffic and a couple of help-centre articles—now SEO drives millions of sessions every month.” 📢 “For the domain migration we changed nothing except the URL. Same content, same architecture—that’s why it worked.” 📢 “AI overviews haven’t cratered us. Some sections dip, others spike. It’s too early to chase every fluctuation.” 📢 “If tomorrow Google search vanished, we’d still serve our 10 M+ active users—SEO is a bonus, not a single-point failure.”
 
Actionable Insights for Listeners
🚀 Build with Engineers – A dedicated dev squad early on can outscale any content budget 🔄 Phase Big Rebrands – Test on a sandbox domain, then redirect in stages to isolate risk 🔍 Target the Long Tail – In opaque industries (like FX fees) create calculators & FAQ hubs to surface hidden pain points 🤖 Experiment with LLM Agents – Automate briefs, mapping & internal QA, but don’t rewrite strategy on day one 📉 Monitor, Don’t Panic – Track AI-overview impact by section; double-down where intent still clicks through 🌍 Localise Intelligently – Pair in-market translators with scalable templates for cost-efficient global coverage
 
About Fabrizio Ballarini
Fabrizio Ballerini is the Head of Organic Growth at WISE, where he leads product SEO, editorial content and technical growth engineering. Since joining in 2015 he’s overseen WISE’s expansion into 70+ markets, a complete domain rebrand, and the launch of WISE Platform for banks.
📬 Connect with Fabrizio on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
 
In this episode we sit down with Dr Suhail Hussain, a private GP (primary-care physician) with 20 years of frontline experience who’s generated 115 five-star Google reviews by rebuilding the doctor-patient relationship around trust, face-to-face care and tech-driven convenience. After witnessing the NHS’s pandemic-era bottlenecks, Dr Hussain launched a concierge-style practice that offers same-day home visits, direct messaging and subscription-based peace of mind.
 
Key Talking Points
✅ Why COVID-19 Broke the Traditional GP Model – and why many practices still haven’t recovered ✅ 30-Minute Minimums & Home Visits – The service differentiators patients will gladly pay for ✅ Google Business Profile Mastery – How 115 ★★★★★ reviews outrank paid ads and feed Gemini recommendations ✅ Subscription Healthcare in the UK – Pricing, ethics and why insurers may soon cover primary care ✅ Human vs. AI – Where large language models help (diagnostics, discovery) and where empathy still wins ✅ Emerging Patient Journeys – From “Private GP Watford” searches to ChatGPT referrals ✅ Marketing Tactics that Work – Local SEO, review requests and WhatsApp word-of-mouth ✅ Advice for GPs Considering the Leap – Clinical readiness, pricing, and avoiding common pitfalls
 
Quotes from Dr Suhail Hussain
📢 “Medicine is a human interaction—AI can’t replace empathy or a reassuring hand on the shoulder.” 📢 “We’ve hit 115 five-star reviews with one simple tactic: ask every satisfied patient the moment we finish.” 📢 “Patients now tell ChatGPT they can’t get an NHS appointment—and it replies with my name and number.” 📢 “In a single home visit I might treat three generations. Continuity is back on the table.” 📢 “Private care isn’t just for the ultra-rich; a subscription model can cost less than many gym memberships.”
 
Actionable Insights for Listeners
🚀 Focus on GMB & Reviews – Optimise your Google Business Profile and ask every happy client for a rating 🔍 Leverage LLM Discovery – Ensure your online footprint (reviews, authority content) is LLM-friendly 🩺 Offer Relationship-Driven Care – Longer appointments and direct messaging justify premium pricing 📈 Test Subscription Models – Recurring revenue smooths cash flow and lowers per-visit barriers for patients 🤝 Maintain Clinical Integrity – Paying clients may push for unnecessary treatments—stick to evidence-based care 🧑‍⚕️ Build Personal Brand Authority – Publish local health tips on LinkedIn, Instagram and YouTube to dominate search
 
About Dr Suhail Hussain
Dr Suhail Hussain is a fifth-generation physician and private GP based in Hertfordshire, UK. After two decades in the NHS, he founded a concierge practice that delivers high-touch, same-day care for families and executives through home visits, corporate medicals and direct-access memberships.
 
🌐 Learn more or book a visit: drsuhailhussain.com 🔗 Connect on LinkedIn │ Instagram │ YouTube
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Josh Peacock, founder of SEO for Hire and Paid Media Jobs, who has helped over 100 top-tier agencies build elite marketing teams across SEO and paid media. Josh reveals what clients are really looking for today, how AI is reshaping recruitment, and why SEO roles are booming—despite the constant “SEO is dead” noise.
We dive into how his agency offers 12-month satisfaction guarantees, the evolution of hiring expectations, and the traits modern SEOs must have to land roles at the most demanding agencies.
 
Key Talking Points:
✅ Why SEO Is Not Dead – Hiring demand is stronger than ever, especially for strategic and AI-fluent SEOs ✅ SEO Strategist > SEO Specialist – Why full-stack SEO strategists with business acumen are the new top hire ✅ The Rise of Soft Skills – Why clear communication, business impact awareness, and client-facing skills are now essential ✅ AI-Enhanced Hiring – Candidates must show real use cases of AI tools, not just claim ChatGPT experience ✅ Experimentation as a Skill – The best candidates show a test-and-learn mindset and aren't afraid to break things ✅ Digital PR Is Going Global – Why US and AU markets are finally catching up with the UK on digital PR hiring ✅ The New Skillset Barbell – Combining creative virality and automation systems is now a hiring superpower ✅ Emerging Talent Markets – Why Josh is bullish on South African, UK, and South American SEO operators ✅ Content Hiring is Changing – Fewer bulk writers, more strategic creators with high editorial judgment ✅ Client Comms as a Differentiator – Why SEOs who can speak the business language are more in demand than ever
 
Quotes from Josh Peacock:
📢 “If SEO were dead, I wouldn’t be hiring senior roles every week—this is the busiest we’ve ever been.” 📢 “We offer a 12-month placement guarantee. If the candidate leaves at 11.5 months, we replace them for free.” 📢 “The best candidates don’t just show up—they screen-share custom GPTs they’ve built to solve real business problems.” 📢 “Gone are the days of ticking a few boxes. SEOs now need to directly impact the bottom line.” 📢 “We're entering a golden era where the rules haven’t been written yet. That’s huge opportunity for those who test, learn, and adapt.” 📢 “The UK still has the sharpest SEO talent—but we're relocating them globally now.”
 
Actionable Insights for Listeners:
🚀 Don’t Just Apply—Demonstrate – Share real-world examples of AI tools or automations you’ve built 📈 Build Business Acumen – Know how your SEO efforts reduce churn, increase signups, or improve LTV 🧠 Adopt the Barbell Skillset – Combine creative instincts with technical automation skills to stand out 🔍 Prepare for Multi-Platform Search – Companies are looking for SEOs who understand LLMs, Reddit SEO, and YouTube optimization 🗣 Embrace Communication – Being able to clearly explain SEO to non-SEOs is now a competitive advantage 🌍 Hire Globally, Vet Deeply – South Africa, South America, and Eastern Europe are rising talent hubs—but communication matters 📝 Content Strategy Is Shifting – High-volume writing is down; strategic content creation and repurposing are up 🔗 Invest in Digital PR – Link earning and brand mentions are more valuable than ever in AI-led ranking environments
 
About Josh Peacock:
Josh Peacock is the founder of SEO4Hire and Paid Media Jobs, agencies built to help digital marketing companies find elite SEO and paid media talent that actually performs. With a background in sales and recruitment, and clients ranging from startups to Fortune 500 firms, Josh is reshaping how performance-focused teams are built in the age of AI.
 
🌐 Hire elite SEO & media talent: → SEO for Hire → Paid Media Jobs
 
🔎 Connect with Josh on LinkedIn 📺 Subscribe to his YouTube channel
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Vladimir Ghilien, better known online as Vlad the Lad—a strategic communications expert who spent 13 years in content and copywriting before leading high-level partner communications and brand building at Odys.
We unpack Vlad’s journey from freelancing to hosting one of the most engaging roundtable SEO shows in the space, how live podcasting created unexpected brand results, and why personal and corporate brand voice matters more than ever in the AI age.
 
Key Talking Points:
✅ How Odys Talks Worked – Behind the scenes of one of the most unique roundtable podcasts in the SEO world ✅ Building Community Through Live Conversations – Why bringing 3–4 experts together created deeper brand reach ✅ Personal vs. Corporate Brand Voice – Why tone and human connection matter more than technical messaging ✅ Strategic Communications in 2025 – How Vlad helps companies define their message and align team culture with external voice ✅ The Long Game of Brand Content – Why roundtables don’t deliver instant ROI but pay off through trust and recognition ✅ Sharing Strategy – How peer interaction made it more likely guests would promote the episodes ✅ Planning a Live Roundtable – The pre-chat strategy that helps guests break the ice and flow naturally on air ✅ Why Businesses Need a Face – Human touchpoints as the emotional connectors that influence client decisions
 
Quotes from Vladimir Ghilien:
📢 “I've hosted podcasts where a quiet guest turns electric in a group setting—if you get the chemistry right, magic happens.” 📢 “Most roundtables don’t go viral, but they plant seeds—people remember you, even a year later.” 📢 “Personal brand voice is about channeling a real personality. Corporate voice? That’s about making a whole team sound unified and human.” 📢 “When your face is out there, people relate. Even if they don’t know what your company does yet.” 📢 “It’s the era of AI—but only people can sell the idea behind the product.”
 
Actionable Insights for Listeners:
🎙 Host with Strategy – Invite multiple guests with overlapping but distinct areas of expertise to create natural cross-conversations 🤝 Humanize the Brand – Assign a team member (not just the founder) to be the company’s public voice and emotional connection 📅 Pre-Chat Builds Chemistry – Introduce guests in a group chat days before the recording to create rapport and break the ice 📈 Don’t Chase Viral – Focus on long-term brand recall and visibility, not immediate leads 🛠 Differentiate Brand Voice – Use deep team interviews to inform your brand voice, especially for corporate identity projects 🎥 Go Live if You Can – Natural imperfections and audience interaction make live shows more relatable and sticky
 
About Vladimir Ghilien:
Vladimir Guillen is a strategic communication consultant with 13+ years of experience in content writing and branding. Formerly leading partner and influencer marketing at Odys, he now works with startups and agencies to shape communication strategies that resonate on a human level. Vlad is known for his dynamic approach to podcasting, content strategy, and turning brand tone into a strategic asset.
🌐 Connect with Vlad on LinkedIn
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Pete McPherson, AI SaaS founder, blogger, podcaster, and the definition of a content machine. Pete has launched over 100 different projects—most of which failed—but has now found his groove launching profitable micro-SaaS tools using AI in as little as 3 days.
We dive into how he went from months-long builds to shipping tools in hours, what “vibe coding” actually means, and why right now might be the best window in tech history to build and sell simple software—even without a dev background.
 
Key Talking Points:
✅ From Failure to Flow – Pete’s 15-year journey and how AI finally helped him break through coding limitations ✅ Vibe Coding Defined – Why “just chatting with an AI” is transforming the development process ✅ From 3 Months to 3 Days – How learning a few key dev concepts allowed Pete to 10x his output ✅ The Massive Opportunity in Micro-SaaS – Why simple, single-feature tools can disrupt giants like Calendly & Ahrefs ✅ Marketing Without an Audience – How Pete grew a tool to 6-figures by partnering with the right person ✅ Tools of Choice – Pete’s entire stack, from SvelteKit and Firebase to Cursor and Tailwind ✅ Avoiding Shiny Tool Syndrome – Why “stick with what you know” is the golden rule of building in the AI age ✅ SEO for Indie Devs – How Pete learned to implement metadata, sitemaps, and other key SEO signals ✅ The Coming Agent Era – Pete’s vision of a future where Siri builds your entire funnel on command
 
Quotes from Pete McPherson:
📢 “I built my first working SaaS tool thanks to AI—and it was harder than raising kids.” 📢 “My second app took three weeks. The third? Three days.” 📢 “If you have a small audience, build a tool they’re already paying too much for.” 📢 “You don’t need to build the next Ahrefs—just rebuild your favorite feature.” 📢 “Stick with one framework, one toolset. It’s how you go from stuck to scaling.” 📢 “In five years, most UI-based tools will be obsolete—agents will handle everything.”
 
Actionable Insights for Listeners:
🚀 Embrace “Vibe Coding” – Use tools like Cursor or Windsurf with a clear stack in mind (e.g., SvelteKit, Firebase) 🔎 Find Micro Opportunities – Identify bloated SaaS tools and rebuild a single feature at 10% of the price 🤝 Pitch Partnerships – If you don’t have an audience, partner with someone who does and offer to do all the work 📈 Launch Fast, Learn Fast – Don’t chase perfect products—launch MVPs and iterate 🧰 Use Pete’s Stack – SvelteKit, Tailwind, Firebase, Stripe, Cursor, and Vercel 📣 Default to AI – When stuck on technical SEO or site setup, ask AI (GPT or Claude) for step-by-step help
 
About Pete McPherson:
Pete McPherson is an indie hacker, AI SaaS founder, and longtime content creator who’s turned his chaotic start—100+ failed projects—into a system for shipping fast, profitable micro tools. He blogs, builds, and vibes at the intersection of creators and software, helping others do the same.
📬 Learn more and join Pete’s newsletter: https://petemcpherson.com 🌐 Connect with Pete on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand—where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Arthur Favier, Founder and CEO of Oppizi, the fast-scaling offline marketing platform powering campaigns for global giants like Uber, TikTok, and DoorDash across 12 countries. Arthur walks us through how his company is bringing offline marketing into the digital age—with full-funnel tracking, real-time optimization, and AI-powered logistics that make flyering as data-driven as Facebook Ads.
We dive deep into how direct mail and flyering are being reinvented with lookalike targeting, CRM integrations, and even AI agents booking shifts for brand ambassadors. If you thought offline was dead—this episode will absolutely change your mind.
 
🔑 Key Talking Points:
✅ Offline Marketing, Reimagined – How Oppizi turns leaflets, flyers, and direct mail into hyper-personalized, trackable campaigns. ✅ Why Big Brands Love Real-World Ads – How TikTok, Uber, and DoorDash use offline channels to acquire customers at scale. ✅ Direct Mail + AI = Lookalike Targeting – How B2C companies can send mail to people who mirror their best customers, just like Meta’s ad tech. ✅ From Printing to Redemption – What it takes to track 500,000 unique coupon codes—and why it protects against promo leaks. ✅ Offline Retargeting vs. Digital Cookies – Why Oppizi’s data may be more accurate than online retargeting in the cookieless future. ✅ Live Optimization with QR & CRM Data – How Oppizi adapts campaigns in real-time based on scan behavior and CRM integrations. ✅ AI Agents Making Phone Calls – Yes, seriously. AI now recruits and schedules field teams with natural-sounding phone calls. ✅ Expanding into 12 Global Markets – Lessons from launching in the U.S., U.K., Australia, and beyond.
 
💬 Quotes from Arthur Favier:
📢 “Offline marketing was forgotten. We’re making it smart again—with APIs, automation, and live optimization.” 📢 “If you’re sending out 500,000 flyers and don’t use unique coupon codes—you’re one plugin away from losing thousands of dollars.” 📢 “You can now A/B test flyers like you test landing pages. Real-time data tells you which color or offer performs best.” 📢 “Our AI makes 1,000+ calls a day to recruit and schedule brand ambassadors—no human involvement needed.” 📢 “You can now build a customer journey in the real world that’s as trackable and scalable as anything online.”
 
🎯 Actionable Insights for Listeners:
🚀 Use Lookalike Targeting for Direct Mail – Take your best customer data and find offline prospects who mirror them. 🔗 Leverage Unique QR & Discount Codes – Assign codes per recipient to precisely measure ROI and prevent coupon leakage. 📊 Integrate CRM & Stripe with Your Campaigns – Track full-funnel attribution from print to purchase. 🧠 Deploy AI for Field Operations – Use trained AI agents to schedule staff, follow up on recruitment, and reduce friction. 🌍 Scale Smart in New Markets – Build your tech stack before you expand; logistics and compliance differ everywhere.
 
👤 About Arthur Favier:
Arthur is the Founder & CEO of Oppizi, a global offline marketing platform operating in 12 countries. Oppizi empowers brands to execute real-world campaigns with the same precision and tracking they expect from digital. With a background in tech and growth, Arthur has turned old-school media into a data-rich channel trusted by some of the world’s biggest B2C brands.
 
📬 Learn more about Oppizi: 🌐 Connect with Arthur Favier on LinkedIn
 
🚀 Build Your Brand with Real Links
 
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Lea Turner, LinkedIn powerhouse and founder of The Holt—a thriving paid community with 540+ members designed to support small business owners, freelancers, and solopreneurs with affordable, inclusive, and high-impact learning and networking. Lea shares her no-fluff insights on what it really takes to build and maintain an engaged, respectful, and buzzing community from scratch—and why LinkedIn is still a goldmine for audience building if you avoid the hype.
We explore the relationship between community building and personal brand, the strategic use of LinkedIn for lead generation, and how to protect your space from salesy “knobheads” while still fostering real collaboration, connection, and business opportunities.
 
Key Talking Points: ✅ Growing The Holt to 540+ members in under 3 years—without ad spend ✅ How to build a values-led community that enforces psychological safety ✅ Why “no knobheads” is more than a motto—it’s a business filter ✅ Creating low-cost, high-value offers for bootstrapped solopreneurs ✅ Building trust on LinkedIn before you sell anything ✅ Where the real relationships on LinkedIn actually happen (hint: it’s not in the DMs) ✅ Launching with a waitlist—why audience-first always wins ✅ How Lea transitioned from LinkedIn training to full-time community building ✅ The surprising power of comments, carousels, and karaoke for business growth ✅ What happens when you give more than you ask on social media
 
Quotes from Lea Turner: 📢 “The Holt is inclusive, affordable, and built on one core value: no knobheads.” 📢 “You don’t have to be the expert—you just need to know who to bring in and what your audience needs.” 📢 “I didn’t need The Holt to work. That gave me freedom to experiment—and it exploded.” 📢 “Most big influencers on LinkedIn are shouting into a void. I built real relationships.” 📢 “Don’t start a DM with a question. Just say something kind. That’s how you start a relationship.”
 
Actionable Insights for Listeners: 🚀 Want to start a paid community? Begin with a strong audience and a clear ‘why’. 🔍 Build your email list through newsletters, lead magnets, and content that drives trust. 💬 Start in the comments—not the DMs. That’s where relationships on LinkedIn really begin. ⚡ Create automated community prompts to drive daily engagement. 🛑 Enforce your values loudly and publicly—people self-select in or out. 🤝 Leverage your network to deliver expert value—without needing to be the expert yourself.
 
About Lea Turner: Lea Turner is a LinkedIn expert and the founder of The Holt, a vibrant online community built for business owners, freelancers, and solopreneurs. Known for her bold branding, no-nonsense tone, and radical inclusivity, Lea helps people grow with integrity—both on and off LinkedIn.
 
📬 Learn more about The Holt: https://www.the-holt.com/ 🌐 Connect with Lea Turner on LinkedIn
 
🚀 Build Your Brand with Real Links
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand—where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Mike Montague, founder of Avenue Nine, host of the Human First AI Marketing podcast, and author of Playful Humans. Mike’s story spans from coding on a 1986 Apple to running a cutting-edge AI marketing agency. He’s helped companies like HubSpot, Sandler Training, and Cornerstone OnDemand create thousands of pieces of content—and now uses AI to do it in a fraction of the time.
We dive deep into AI-powered content workflows, custom GPTs, knowledge bases, and the balance between human creativity and automation. This is a practical, honest conversation on how small and mid-sized businesses can actually use AI to scale without falling for the “one-click automation” hype.
🔑 Key Talking Points:
✅ From 10,000 Words a Week to Fractional Workloads – How Mike went from full-time ghostwriter to AI-enhanced agency founder. ✅ The 3-Step AI Framework – Context, Marketing Expertise, and Review: the pillars of high-quality AI output. ✅ Building AI Knowledge Bases – Why uploading brand voice, tone, and transcripts makes your GPT smarter with every interaction. ✅ How to Use AI to Create a Funnel – From podcast to social clip to lead magnet and email follow-up—automated, but still human. ✅ Custom GPTs vs RAG Models – Which one wins for content ops and what tradeoffs to expect. ✅ Tool Stack Breakdown – Gamma, Descript, Notebook LM, Grok, ChatGPT, and Formless—what’s worth using and why. ✅ How to Package Micro-SaaS for Niche Audiences – Why now is the time to build tiny AI tools just for your tribe. ✅ Using AI to Learn Faster – How Mike uses LLMs to review his own book, and brainstorm content ideas.
💬 Quotes from Mike Montague:
📢 “I used to spend all day writing blogs. Now I can do 10 times the work in a tenth of the time.” 📢 “If AI content feels soulless, it’s because the human didn’t put their voice or values into it first.” 📢 “You don’t need AI to run your whole company—you need it to save you an hour a day so you can run your company better.” 📢 “People can't steal your audience. They can steal your features, your content, even your ideas—but not the trust you’ve built.” 📢 “More context, more feedback, more iteration—that’s how you train a custom GPT to become your best assistant.”
🎯 Actionable Insights for Listeners:
🧠 Train a Custom GPT – Upload tone-of-voice docs, best emails, transcripts, and feedback to improve your content outputs over time. 🎯 Use the 3-Part Framework – Start with high-quality input, apply marketing strategy, and always human-edit the final product. 🚀 Repurpose Everything – Use one interview to create shorts, blogs, carousels, and lead magnets. Scale with structure. 🔗 Build Niche Microtools – Don’t chase mass-market AI tools. Build something tiny and valuable for your specific audience. 📊 Adopt Tools That Save Hours, Not Seconds – Focus on platforms like Gamma, Descript, and Notebook LM that supercharge your workflow.
👤 About Mike Montague:
Mike is the founder of Avenue Nine, a human-first AI marketing agency that helps small and mid-sized businesses amplify their content through smart automation. He is also the host of the Human First AI Marketing podcast and author of Playful Humans. A pioneer in the sales + tech + content world, Mike’s focus is on making AI work for humans, not the other way around.
 
📬 Learn more at: https://avenue9.com 🎧 Listen to the Human First AI Marketing Podcast 📕 Read Playful Humans 🔗 Connect with Mike on LinkedIn
🚀 Build Your Brand with Real Links
At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
 🔗 https://calendly.com/linkifi/pr
 
👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn
 
🎧 Listen to more Market Movers episodes:
 🌍 https://marketmoverspod.com